Stacey Straughter is a high-impact commercial strategist and beauty executive who specializes in turning creative vision into sustainable, scalable growth for brands. With a career defined by her ability to bridge the gap between brand storytelling and retail performance, Stacey consults for emerging beauty labels to shape go-to-market strategies, innovation pipelines, and high-performance retail executions. Her executive career includes pivotal leadership roles at Lawless Beauty and L’Oréal USA, where she oversaw commercial performance and brand execution for businesses up to over $250M. Stacey has a proven track record of driving market leadership for a diverse array of portfolios, spanning high-growth indie brands and iconic designer labels like Valentino Beauty and Prada Beauty. By integrating global sales, education, and omnichannel strategy, she has consistently moved brands into #1 category rankings and optimized retail footprints for maximum shelf productivity. Stacey’s deep understanding of "how brands sell" is anchored by nearly a decade at Sephora, where she scaled the Sephora Collection makeup business and optimized inventory strategies for the haircare category. A dedicated advocate for representation in the industry, she also co-founded Sephora Noir, an internal Black employee resource group focused on diversity and inclusion initiatives. Stacey holds an MBA in International Business from Arcadia University and a Certificate in Brand Management from Cornell University.