Robin is a serial brand innovator, strategist and virtual Swiss Army Knife of creative with an insatiable curiosity about people and culture. She founded INSURGENTS with the goal of partnering with brave business leaders who want to break through barriers and bureaucracy to uncover new worlds of opportunity.

Over her career, Robin has helped invent and reinvent over 50 brands. Some of theoriginal brands she helped create and steer to success include: Origins Natural Resources, Brilli Wellness Lighting, The CyR.U.S. System of Universal Symbols, Sensegen Flavors & Fragrances, DrinkLavit Flavored Waters, CHWCE The Juice You Chew and Voli Vodka. She has also helped mature brands such as Estée Lauder, Darphin, Alpha-H, Keepsake Engagement Rings, Champion Jogbra, Playtex Appareland Klinger Advanced Aesthetics find their “mojo” again by guiding them to their “TrueNorth” in a modern, relevant way.

Most recently Robin did a stint as SVP Conceptual Innovation for the Estée Lauder brand where she created white space business opportunities in entertainment, health and wellness, food and nutrition, technology, digital and travel. Prior to that, Robin was Co-Founder of BRASH, By Robin Albin & Susan Hunter, a boutique branding and

innovation partnership that created transformational business opportunities, new brands and experiences for major corporations and entrepreneurial start-ups.

Robin acts as a Branding Mentor for many start-ups and is a branding advisor for Venture Crush FG (a NYC based accelerator), XRC Accelerator, Columbia University’s Almaworks and The Female Founder’s Forum at NYU.

In 2016, she was chosen to attend the Global Entrepreneurship Summit (GES) at Stanford University hosted by President Barack Obama. In addition to participating in the Summit, she conducted a branding workshop for dynamic global women and youth entrepreneurs.

Robin is also a frequent Guest Lecturer on Brand Creation at FIT (Fashion Institute of Technology), Parsons School of Design, SCAD (Savannah College of Art and Design), New York University School of Continuing Education and Baruch College/CUNY. www.insurgents.io