Rachel Ungaro is the Vice President of Buying for Fashion and Jewelry at QVC. In this role, Rachel is responsible for leading the strategic merchandising direction, brand discovery/development, and setting product direction for the Apparel and Jewelry teams. Since joining QVC in 2011 as Director of Contemporary Apparel Merchandising, Rachel has overseen the Isaac Mizrahi Live! business and the Designer area, fostering growth by identifying and developing new fashion designers and celebrities. Rachel also worked to expand QVC’s top seven apparel brands, including LOGO by Lori Goldstein and Isaac Mizrahi Live!, Denim & Company and Kim Gravel.

Rachel has also been instrumental in developing and implementing strategies for private, exclusive, and celebrity brands to deliver revenue and align with overall company objectives. She sets and executes short and long-term brand and category strategies, including product development, financial planning, and omni-channel assortments. Rachel leads, coaches, and develops a team of 25+ members across varied levels of experience through ongoing feedback and personalized development plans.

Before joining QVC, Rachel served as Senior Vice President/General Merchandise Manager for Casual Sportswear, Accessories, and Costume Jewelry at Fashion Bug, where she developed the company’s customer focus, fashion, and brand positioning.