As outside general counsel, Nella Bloom helps small and new businesses throughout their business life cycle, from startup to shut-down. Ms. Bloom specializes in helping clients buy and sell businesses, representing an eclectic mix of industries and sectors. As a business owner herself, Ms. Bloom understands the mindset of an entrepreneur, and the personal aspect of being a business owner. Ms. Bloom is licensed to practice in Pennsylvania, New Jersey, and Delaware, and is a frequent presenter on issues relating to small and emerging business and corporate bankruptcy. She has been named as a Super Lawyer or Rising Star five times in SuperLawyers Magazine. Ms. Bloom lives in South Philadelphia with her family.