Eleni McCready is a marketing strategist, storyteller, and Partner at PWRHOUSE Collective, a boutique marketing and communications agency that helps brands and leaders clarify their narrative and drive meaningful growth.

With more than two decades of experience spanning global brands, emerging businesses, and founder-led companies, Eleni specializes in uncovering the authentic story at the center of a brand or career. She has led brand marketing, influencer, and community initiatives for major lifestyle brands and now works with founders and organizations to position themselves with clarity and confidence. She's also the creator of the Well Positioned Workshop, a program designed to help women refine their professional narrative and step into their next chapter, and volunteers with March of Dimes and Unite for Her.