Eleni McCready is a seasoned expert in brand and fashion marketing, with a proven track record of blending creativity and strategy to drive impactful brand growth with organizations like Lilly Pulitzer and QVC. With nearly 20 years of experience in the retail industry, Eleni has worked across digital marketing, social media, influencer, public relations, collaborations (with brands like goop, Target, Starbucks, Pottery Barn, and many more), events, charitable giving, and brand strategy. Her innovative, community-centered approach has helped shape marketing campaigns and activations that resonate with diverse audiences and lead to increased engagement and sales. Known for her ability to stay ahead of industry trends, Eleni is passionate about harnessing the power of data and storytelling to build authentic connections between brands and consumers. Eleni lives in the Philadelphia suburbs with her husband, twin sons, and poodle puppy. She’s an avid equestrian, reader, and home chef.