Alayna Giovannitti is the Director of Organic Marketing at Printfresh, where she oversees social media, influencer, PR, and collaboration marketing efforts. With over a decade of experience, she takes an audience-first approach to marketing, emphasizing the importance of authenticity in storytelling while identifying the right content for the right platform. Since joining Printfresh in 2024, she has significantly grown the influencer marketing program and driven substantial follower growth across social to establish the brand as a recognized name in its space.